Identify what you assumed incorrectly about who this offer is built for
Clarify the decision psychology the VSL is engineered to resonate with
Surface where belief and readiness break in the message sequence.
Where buyers emotionally enter the message
What they need resolved before they feel safe buying
Why order determines conversion more than persuasion
A single diagnostic report prepared for your submitted offer. No calls. No coaching. No implementation.
This work focuses on:
Primary Buyer Decision Profile
Decision Sequencing Diagnosis
Resistance & Friction Map
Secondary Buyer Influences (when present)
Psychological Misalignment Indicators
Interpretive Summary (bounded, non-instructional)
This document explains how psychological friction is identified. It does not diagnose your offer.
If you want offer-specific diagnosis, Request a Psychological Review instead.
Because category-wide diagnostic clarity benefits everyone operating in affiliate marketing, including us.
When affiliates understand buyer psychology accurately, they build better campaigns, create less market noise, and sustain longer careers. That raises the baseline quality across the entire category.
The framework is free because it benefits the entire category when affiliates understand buyer psychology accurately.
We charge for applying that framework to your specific marketing situation, where diagnostic precision determines whether you scale profit or multiply loss.
The Diagnostic Blueprint provides the complete diagnostic framework.
The Psychological Review applies that framework to your specific offer, traffic source, messaging, and market conditions, then delivers a written diagnostic report identifying misalignment patterns you’re currently scaling.
One is methodology. The other is professional diagnosis of your marketing asset (VSL/Landing Page/Offer).
Conversion optimization improves execution within an existing strategy.
Copywriting refines messaging within an assumed buyer psychology.
Psychological Review diagnoses whether your fundamental assumptions about the buyer are accurate before you optimize or scale them.
Most campaigns don’t fail from poor execution. They fail from optimizing the wrong psychological approach.
Then you likely have strong execution of a potentially misaligned strategy.
Psychological review identifies whether the buyer psychology you’re targeting matches the one actually present in your traffic, independent of execution quality.
Previous optimization work remains valuable. It simply gets redirected toward the correct psychological approach.
No.
The framework translates psychological principles into observable conversion patterns. You don’t need academic background – you need willingness to examine whether your current assumptions about the buyer are producing the results you expected.
The framework applies to anyone selling anything where buyer psychology determines conversion.
Affiliates simply encounter the problem more acutely because they inherit offers built on someone else’s psychological assumptions, and bear the financial consequences when those assumptions don’t match their traffic.
If you’re scaling traffic and conversions aren’t improving proportionally = psychology.
If strong copy generates clicks but not purchase = psychology.
If different traffic sources produce wildly different conversion rates with identical messaging = psychology.
If you’ve optimized repeatedly without significant improvement = psychology.
Execution issues show up as incremental improvement when you test. Psychological misalignment shows up as stagnation regardless of what you test.
The review diagnoses misalignment; it doesn’t prescribe a single solution path.
Sometimes the fix is messaging adjustment within existing infrastructure. Sometimes it’s traffic source realignment. Sometimes it’s offer selection change.
The report identifies what’s misaligned and why. Implementation complexity varies based on how deeply the misalignment runs, but diagnosis always precedes that determination.
Diagnostic review only.
We don’t write copy, build funnels, or manage campaigns. We diagnose psychological misalignment in existing affiliate offer VSLs and Sales Offer pages.
Many clients implement findings themselves. Others hire execution specialists after receiving diagnostic clarity. Both approaches work, but diagnosis without implementation agenda produces more accurate findings.